An Assisted Living Activities Director is responsible for the planning and implementation of activities for residents, such as physical wellness and brain health activities, education, cultural outings, art projects and much more.  Why they matter:  The programming they design has a lot to do with the tone and feel of each community; and its quality – whether it’s varied, interesting, stimulating – will have a big effect on your parent’s quality of life. And because the AD has a fair amount of interface with residents, s/he can also provide a helpful window into how your loved one might be faring on a given day.